At its Social Shake-Up Show in Atlanta May 22-24, PR News will celebrate its first annual Movers & Shakers Awards winners—communicators from b2b and b2c companies, nonprofit organizations and agencies who have produced measurable, positive results from their social media efforts on behalf of their organizations. Many of the Movers & Shakers honorees have also demonstrated that they are industry thought leaders in the use of social media for brands.
The panel of judges for the Movers & Shakers program—comprised of social media and digital experts from across a range of industries—received nearly 300 applications for the inaugural program. The honoree list is broken into two groups: the Movers & Shakers and the Rising Stars.
The Movers & Shakers have successfully shaken up the social media strategy for their brands or for their clients through creative, measurable, forward-thinking efforts. The Movers & Shakers are (in alphabetical order):
Melissa Baratta, AFFECT
Lewis Bertolucci, HUMANA
Andree Boisselle, MOLSON COORS CANADA
Blair Broussard, AR|PR
Caroline Burger, ACCENTURE LLP
Kathleen Celano, BROWNSTEIN GROUP
Kirsten Chiala, CISCO
Lauren Cleland, VISIT SAVANNAH
Carmen Shirkey Collins, CISCO
Lauren Cochran, MIAMI HEAT
Kimberly Davis, UNIVERSITY OF ARIZONA
Juntae DeLane, DIGITAL BRANDING INSTITUTE
Veetika Deoras, TATA CAPITAL LIMITED
Temeka Easter, SALLIE MAE
Courtney Friedman, SAS
Dan Gingiss, HUMANA
Kirsten Hamstra, SAS
Liz Harter, UNIVERSITY OF NOTRE DAME
Joy Hays, AT&T
Kara Hendrick, VELCRO COMPANIES
T. Andrew Huddleston, UAW
Katie Keating, IBM
Katrina Kuhn, CYSTIC FIBROSIS FOUNDATION
Dea Lawrence, VARIETY
Lindsay Listanski, COLDWELL BANKER REAL ESTATE
Andrea Margolin, FLEISHMANHILLARD
Jean Scheidnes, SOCIAL MEDIA DELIVERED
Erica Metzger, BAYADA HOME HEALTH CARE
Hailie Meyer, NOBLE COMMUNICATIONS
Cheryl Mikovch, IBM
Mikhail Naumov, DIGITALGENUIS
Lauren Nolan, XO GROUP, INC.
Maikel O’Hanlon, HORIZON MEDIA
Samantha Pepi, STORY PARTNERS
Patrick Riccards, WOODROW WILSON NATIONAL FELLOWSHIP FOUNDATION
Stacey Sayer, LEVEL 3 COMMUNICATIONS
Molly Singraber, WALGREENS
Americo Campos Silva, SHELL
Brooks Thomas, SOUTHWEST AIRLINES
Karen Thomas, THOMAS PUBLIC RELATIONS
Lauren Thomas, CRICKET WIRELESS
Jim Tobin, CARUSELE
P’nina Topham, UNIVERSITY OF HOUSTON
Sarah Vedas, INTEL
Vanessa Wojtusiak, WTNH-TV
The Rising Stars below have exemplified grace and leadership as they stepped into new roles, or faced a new social media challenge, and exceeded expectations. The Rising Stars are (in alphabetical order):
Yariann Adorno, EMPRESAS SANTANA
Marc Babin, WESTIN GRAND CAYMAN
Christian Betlyon, ALLEBACH COMMUNICATIONS
Megan Brewer, PRUDENTIAL
Jason Clayden, WORLDVENTURES
Brittnee Jones, TREVELINO/KELLER
Philippa Levenberg, STORY PARTNERS
Leanne McNaughton, UNION GAS
Ryan Nawrocki, MD TRANSIT ADMINISTRATION
Taylor Pecko-Reid, AMERICAN COLLEGE OF CHEST PHYSICIANS
Casie Shimansky, CISCO
Ryan Somers, SAP
Rio Tazewell, PEOPLE FOR THE AMERICAN WAY
Taylor Tropea, VALLEY FORGE TOURISM & CONVENTION BUREAU
Kristin Wardian, CURATE DIRECTIVE
Melissa Warnke, ALABAMA RETAIL ASSOCIATION
Lauren White, INTERFACE
“This award program encompasses what the entire Social Shake-Up Show is about—the celebration of social media success and the people who continue to drive it further,” said Amy Jefferies, vice president of marketing & show directors for the Social Shake-Up. “On behalf of the entire Social Shake-Up team, I would like to take this opportunity to congratulate this year’s winners for their hard work, dedication and passion to their careers and this industry.”
All the winners will be honored at the Social Shake-Up's Social Media Innovators Awards Luncheon Ceremony on May 23, 2017, from 12 to 1 p.m.
See the agenda for the Social Shake-Up, presented by PR News in partnership with Social Media Today. It will be held May 22-24 in Atlanta, and will feature speakers from Dunkin' Brands, Hilton Worldwide, Southwest Airlines, American Cancer Society, Atlanta Hawks, Google, Arby's, Microsoft, Centers for Disease Control and Prevention, Turner Broadcasting, PwC, Georgetown University, Coca-Cola, Home Depot, Cisco, Delta Air Lines, IBM, Nissan and Northrop Grumman, among other organizations.