Media Insight – Washingtonpost.com

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Editor's Note: Although 90 percent of what's online mirrors what's in the print version of the Post, you'd be wise to establish a rapport with these online journalists since the Post is planning its online newspaper as a distinct and different product. Although much of what's going on now is content repurposing, we were told they'll be much more "conceptualizing" as this product grows. There are about 55 producers and editors who work on the online edition, 18 on the breaking-news team and 12 sports staffers. Get your foot in the door early.

Sections Business News

Among the features of this online section is Interactive Post 200, which "tracks the changes in the Washington region's business climate," with a databank of public companies and financial institutions.
Editors Business and Technology : Jamie Hammond E-mail: hammondj@washpost.com
Days to contact/

days to avoid
This is pretty much a 9 a.m.- 7 p.m. news operation although there are journalists on site 24 hours a day since breaking news and headline stories can be updated as frequently as every 10 minutes. It's best for your e-mail pitches to arrive in the a.m. when heads are clear and coffee cups are full.
Methods Since these are "electronic" journalists, e-mail's the way to go. One news staffer told us it's part of their "in-office culture."
Comments A lot of the media outfits we've tried to infiltrate rely on the story farming-out method - meaning that senior editors are looking over many of the pitches and releases and then deciding their merit. With this news crew, you should "pitch at the lower level" by going directly to the editors and writers who cover a specific industry. We suggest you scan the site for several weeks and develop a hardy knowledge of what they cover before hitting the e-mail send button.
Sections Movies, TV & Entertainment

Coverage under these categories has been fairly traditional: a focus on movies and videos, with new releases grabbing the limelight; and a strict focus on what's hot on TV and what's not making the grade. The TV coverage, however, also branches into reporting about industry trends - such as the new TV ratings.
Editors TV and Entertainment: Matthew Greenberg, E-mail: greenbergm@washpost.com

Movies: Matt Slovick E-mail: slovickm@washpost.com
Days to contact/

days to avoid
Slovick wants news to come his way in the mornings Monday through Thursdays (Fridays are bad because that's when movies open). Greenberg said afternoons midweek are best - Mondays and Fridays are the worst.
Methods These two love e-mail just like the rest of 'em but snail mail's also okay. Slovick wants news with a two-week lead time and Greenberg didn't have a preference. Remember, these two editors have to keep pace in some pretty fast-moving industries and it's likely if you're not lightning-quick, that your pitch or your idea might fall by the wayside.
Comments Both of these editors pointed out that washingtonpost.com is in a budding state and that those working on the online product are in the process of developing content and features that go beyond what's offered in the print edition. For example, Slovick plans on conducting celebrity Q&As beginning around the fall.

Editorial Contacts at Washingtonpost.com

Executive Editor - Leslie Walker

walkerl@washpost.com

V.P., Executive Producer - Chris Mamac

Mamac@washpost.com

V.P., Editorial Research & Development - Michael Rogers

rogersm@washpost.com

Fashion and Style - Retha Hill

hillr@washpost.com

Local news and communities - Chris Harvey

harveyc@washpost.com

Sports - Jim Brady

bradyj@washpost.com

Politics and Federal Issues - MarkStencel

stencelm@washpost.com

Travel and Local Tourism - Ben Abramson

abramsonb@washpost.com

Business and Technology - Jamie Hammond

hammondj@washpost.com

Music and Clubs - Shayla Thiel

thiels@washpost.com

Movies - Matt Slovick

slovickm@washpost.com

Restaurants, Food and Cooking - Julia Watson

watsonj@washpost.com

TV and Entertaiment -Matthew Greenberg

greenbergm@washpost.com

International News - Doug Alteen

alteend@washpost.com

National News - Ryan Thornburg

thornburgr@washpost.com

Museums and Galleries - Bill Yardley

yardleyb@washpost.com

Books and Theater - Viva Hardigg

hardiggv@washpost.com

Web-Centric Content - Chris Johnson

johnsonc@washpost.com

Discussions and Online Communities - Nancie Meng

mengn@washpost.com