Forbes Global
Business & FinanceForbes Building
60 Fifth Avenue
New York, N.Y. 10011
Forbes Global Business & Finance is a biweekly that runs about 96 pages. A fairly new pub, it launched in April 1998 and its circulation has grown from 50,000 to 75,000. Last month, the magazine began printing a European edition. Content covers the business gamut, from emerging markets to entrepreneurs making waves. Even though these journalists are the creme de la creme in the editorial world, they were among the friendliest and most helpful with whom we've dealt. (HHI avg: $228,100; 75 percent senior mgt.; 88 percent male readership; median age: 46)
SECTIONS: COMPANIES & INDUSTRIES
This section takes global business buzz beyond the mainstream to provide an insider's look at a CEO, initial public offering, failing firm or bustling industry. Other magazine sections include Top Stories, shorter news briefs of current interest, and Entrepreneur, profiles on up-and-coming companies (i.e., editors are putting the final touches on a piece about a software company pushing the global e-commerce envelope).
EDITORS/LEAD TIME: Editor Lawrence Minard
e-mail: [email protected]
Deputy Editor, Nigel Holloway
e-mail: [email protected]
Lead Time: One month
(Note: pitches for any section should go to Minard or Holloway.)
METHODS: These journalists prefer short and snappy e-mail, with this caveat: if you send them a boilerplate pitch that's not relevant for their publication, you'll get a boilerplate "no."
COMMENTS: Well-honed PR can result in a story, Holloway says. For example, Edelman pitched a story on the Canadian transporation company Bombardier. The magazine took the bait, sending Holloway to Montreal to meet with Executive VP Yvan Allaire to get a sense of his management style for an expose.
(The Capital Markets & Investing section includes info. on personal finance, money managers, off-shore investing trends and the way companies are using technology to improve their competitive edge.)
SECTIONS: EMERGING MARKETS
Because of the increasing number of countries breaking from socialist rule and the growing list of emerging economies, there's a wealth of information crossing these journalists' desks, but there is ample room for fresh topics.
EDITORS/LEAD TIME: Editor Lawrence Minard
e-mail: [email protected]
Deputy Editor Nigel Holloway
e-mail: [email protected]
Lead Time: One month
METHODS: E-mail.
COMMENTS: Stories in Global Business & Finance aren't just about successful companies - they also focus on floundering businesses. Editors took on the A&P chain for its flat revenue growth and looked at the German company which owns A&P to provide perspective on why its stock has languished. But the pub also explores the unique - for instance, the Mexican cement company using global positioning satellites to ensure on-time deliveries merited a story.
Editorial Contacts at Forbes Global Business & Finance
Main Number: 212/620-2000
Lawrence Minard
Editor
Nigel Holloway
Editor
Deborah Orr, Karl Shmavonian
Associate Editors
John Christy, Justin Doebele
Staff Writers
Recent Stories
"An Oasis for Investors," focusing on investing in Egypt - March 22
"Master Builder," the story on Bombardier, March 22.