MEDIA INSIGHT

Technology Investor Magazine

270 Madison Ave.

New York, NY 10016

www.technologyinvestor.com

Editor-in-Chief Harry Newton got sick and tired of his hard-earned cash going to waste on traditional stocks. His monetary loss prompted him to create the soon-to-be-launched Technology Investor Magazine, which, he says, targets high-income investors interested in tips as to which technology stocks they should invest in and why. His mission: to excite potential investors about the money they can make if they turn to technology in the marketplace.

WHAT TO PITCH

Editorial content will revolve around assessing the potential of technology stocks. Newton and co. welcome demonstrations from PR folks to this end.

Pitch stories about your company's technological innovations and product launches to Newton or Editor Aaron Brenner by fax (preferred method), phone, or mail. Newton says he's "hoping to see a lot of them."

Newton is especially interested in trends (i.e., networking stocks). Send mail, or pick a phone number: 212/685-4271, x200 or 212/206-7140. Or fax 209/797-9540. Or email: [email protected]

MORE SCOOP

Newton says his magazine, scheduled to launch as a monthly in February 2000, is a gold mine for investors and PR firms that want to promote their products or companies.

But don't pitch a product unless you're ready for it to be put to the test, he warns.

"I happen to be an obsessive about sending hardware back," Newton says.

MAGAZINE SECTIONS

Company Profiles:

Companies that look most promising.

The Chief Speaks: Interviews with technology movers and shakers.

Fundwatch: The top technology mutual funds - what they're buying and what they're selling.

Top Tech Investor Tools: Which are best?

Analyze This: What are tech analysts picking? Should you listen?

Test Drive: Does a new product work? What impact will it have on the company?

Calendar: Which are the best investor conferences?

Building Blocks: Portraits of how neat new technologies are built.

Technology Tips: What editors personally find most useful.

Online Resources: Where to go for more (including competitors).

Shoulders: Can charts lead to better decisions? When and how?

Lifestyles: Outrageous ways to spend your technology investment rewards.