As we move into the digital era, the age-old art of the press release remains at the center of business communications. Writing press releases is a crucial skill that serves as a foundation for more advanced communications tactics. Yet a sort of shamanism surrounds the press release: strong, targeted writing is important, but delivery methods can be harder to pin down. What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention?
The simple fact is that nothing can compare with knowing your story inside and out, coupled with a deep understanding of to whom you’re pitching. But to get a more quantitative understanding of press releases and how they work, the folks at pr.co compiled 50,000 press releases and put what they learned in the infographic below.