Influencers at Social Shake-Up Urge Brands to Ditch Perfection, Be Social on Social Media

The latest and greatest usually is the rage at industry events such as last week's Social Shake-Up Show in Atlanta. Beneath all the talk about social media, though, Shakers found top-flight influencers urging them to mix social platforms with good, old-fashioned PR tactics. And at least one influencer believes the secret power of social media calls for brands to be social instead of pushing sales.