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PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results. 

PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.