Developing a social listening campaign is an important part of any communications strategy, as it can point to new trends as well as be invaluable as a crisis and issues management tool. But thanks to technology, it need not be difficult. Here are some tools communications professionals are using to ensure they know what is bubbling about their brands on social media.
There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.
A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.
Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.
Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.
Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.
Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are most effective to have when doing your job? We also ask
Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are you using to do your job? We know few better to talk to about digital tools than than Michael Lamp, SVP, social & digital media at Hunter Public Relations and Brooks Wallace, the West Coast lead at Hollywood Agency.
Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There are few better to talk about Facebook marketing than Ryder Meehan, principal & strategist, Meehan Digital, and a former social marketer at Fossil and Samsung, among others, and James Nickerson, lead instructor, digital marketing at General Assembly.
Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.
The digital in digital PR shouldn’t be reserved for promoting content, it should be the starting point for how we create content. Besides seeking trending topics and content gaps, digital tools can help analyze your competitors’ backlink profiles to establish opportunities. More than that, measuring digital data should inform your next steps, argues Kerry Sheahan, who heads content and PR at Britain’s Better. agency.