Web Tools

A Step-by-Step Video Creation Guide for a PR Army of One

November 6th, 2019 by

You’re a communicator who loves what video can do for your brand. The problem is that you’re a PR army of one. You lack the resources (budgetary and personnel) to create video. PRNEWS has gathered a trio of video experts who believe otherwise. Ahead of a Nov. 19 webinar about this topic, they share tips about how to create video as a PR soloist.

How to Make Halloween Spooktacular for Your Brand

October 7th, 2019 by

You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future

April 10th, 2019 by

As we look to next week’s PRNEWS Measurement Conference in Washington, DC, we asked several scheduled speakers to prognosticate about PR measurement’s future. Up ahead, they said, is more data integration and testing of well-established ideas. In addition, tools will be smarter and (thank goodness) easier to use, which will encourage the use of measurement for decision-making.

What You Need to Know to Launch a Social Listening Campaign

March 4th, 2019 by

Developing a social listening campaign is an important part of any communications strategy, as it can point to new trends as well as be invaluable as a crisis and issues management tool. But thanks to technology, it need not be difficult. Here are some tools communications professionals are using to ensure they know what is bubbling about their brands on social media.

Why Risk-Taking is the Content Strategy Brands Need

January 25th, 2019 by

There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.

Multitalented Hannah Storm Urges Authenticity in Storytelling [VIDEO]

January 9th, 2019 by

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

Voice, Collaborative and eLearning Technologies to Bolster Your Productivity and Reduce Email

October 1st, 2018 by

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.

Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.

Why Advertising with Podcasts is Worth the Investment

September 28th, 2018 by

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Tools to Evaluate and Enlarge Your Facebook Audience and Collaborate on Social Creative

September 1st, 2018 by

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are most effective to have when doing your job? We also ask

The Best Tools to Help You Plan, Publish, Research, Design, Measure and More

August 1st, 2018 by

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are you using to do your job? We know few better to talk to about digital tools than than Michael Lamp, SVP, social & digital media at Hunter Public Relations and Brooks Wallace, the West Coast lead at Hollywood Agency.