Boston's Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman.
The team was created to help Cone expand its expertise and capabilities as cause-related marketing and social issues continue to drive PR business strategies.
Most recently, Feldman worked for the Corporation for National Service in Washington, D.C., as the director of private sector initiatives; and Sherman worked as a senior account executive with Blattner/Brunner Inc., Pittsburgh. (Cone, 617/227-2111)