“Do more with less” is a refrain heard often in PR enclaves. It’s the same for journalists, where more than half (55.5%) of 110 scribes in a new global survey say their jobs now include creating content for Facebook. PRGN and Buchanan PR sponsored the survey. While the upper panel seems to show the most striking numerical increases in workload, the lower panel illustrates the emphasis on visual storytelling. Savvy PR pros will make visuals easily available to journalists.
