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The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about… Continued

Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.

PR’s failure to demonstrate the associations between what we do and business value creation has perpetuated a vacuum of credibility with the C-suite. Today, with the advent of Big Data and business analytics, fewer and fewer CEOs and CFOs are willing to cut our profession any slack.

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud.

National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority.

The life and career of Joan Rivers offers a number of lessons for people working in PR.

The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.

As the fall semester approaches, college seniors are facing the realization that this is their last year as a college undergraduate. Two more semesters—a short ten months—and these students will be entering the workforce, many… Continued

Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.