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Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR.

Millennials are glued to their smartphones and addicted to social media. But when it comes to what’s important to them, millennials share many of the same values as previous generations.

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 24, 2014.

Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google.

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 10, 2014.

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.

How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.