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A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.

New Site Winner: Booz Allen Hamilton – Guard Your Health Booz Allen Hamilton was challenged with developing a communications program that would provide the needed tools, information, and resources Army National Guard citizen-soldiers and their… Continued

Women, of course, now dominate the PR field, but not necessarily in the executive suite, which continues to be run (for the most part) by men.

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out.

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators.

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.