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What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2.

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.

Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life?

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

What’s your purple goldfish (WYPG)? For PR pros, the answer may determine whether their brand is able to cut through the proverbial clutter.

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.