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The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.

Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.

The Fourth of July is typically a relaxing holiday, but there’s an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach.

If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities.

Hunt down the hidden gems, find the wealth Have you fallen into a social media rut? Do all of your client program recommendations consist of the obvious channels: Facebook , YouTube , Twitter and LinkedIn

Vin Scully is one of the greatest communicators who ever lived. In that spirit, on the occasion of the 19th no-hitter he’s announced (the first was in 1952) we collected a few of his best quotes.

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014.

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.