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Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.

In the spirit of learning about how to design an engaging website, here is a fascinating infographic on the anatomy of the perfect website template.

Zenia Mucha, Executive Vice President and Chief Communications Officer, The Walt Disney Co. Zenia Mucha has led the communications and positioning strategies for Disney’s business initiatives since 2002, including the acquisitions of Pixar, Marvel and… Continued

Sheila Tate, Co-Founder, Powell Tate Sheila Tate’s extensive political and government experience includes her service as White House Press Secretary to First Lady Nancy Reagan and press secretary for President-elect George H. W. Bush. As… Continued

Frank X. Shaw, Corporate Vice President, Communications, Microsoft For half a decade, Frank Shaw has been Microsoft’s go-to person for the media—and that accounts for a lot of media and a lot of going to.… Continued

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.