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In our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.

In data provided exclusively by Shareablee to PR News, we see more evidence that Twitter has become far more than a platform for policy wonks and news junkies. In this week’s data nearly all the brands in the top 10 are in the video game space. The other trend seen in this data, which tracks consumer engagement with B2C brand posts on Twitter, is the growth in consumer engagement with video posts.

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we feature stories about another Steve Harvey PR miscue, United Airlines’ new communications chief, an unintended event that marred what should have been a week of recovery for Uber and a very nice gesture via Instagram from Chef Jamie Oliver for those who lost their homes in London’s Grenfell Tower fire.

And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.

As PRSA celebrates its 70th anniversary, the group’s chair, Jane Dvorak, looks back at the group’s early days and where it is today. After examining several reports and polls, her surprising conclusion is that the more things change in PR, the more some things, or skills, remain constant.

Our regular data feature this week looks at the influencers in beauty and fashion whose April 2017 posts attained the most consumer engagement. Shareablee provided the data exclusively to PR News. In beauty, which is far larger a category for social than fashion, the Kardashian family dominates, with Kylie Jenner offering an Instagram post that received more than 3 million likes.

In part, pitching the media is a confidence game. For that reason and several others, it’s critical to keep your confidence level high when pitching, pitching guru Michael Smart argues. While Smart understands why journalists blast PR pros at online sites, he urges pitchers avoid those sites lest they lose their confidence and abandon techniques that have worked and will continue to be successful.

We have all seen articles talking about perceived downfalls of the millennial generation. Often mentioned is the fact that this cohort is known to be flighty, with a penchant for leaving a job after perhaps two years. As a person who falls within the millennial bracket, the author can discuss for days the merits of her generation. Instead she provides tips on how to attract and retain millennials in your PR shop.

Brands are grappling with several issues that have become political with the new administration in Washington, D.C., including energy policies and immigration. Data from APCO Worldwide , shared with PRNews Pro exclusively, looks at the issues surrounding buy American, hire American, namely, What is an American brand?

Arthur W. Page Society president Roger Bolton argues that there has been a significant shift in CEOs’ perception of the value of corporate communications and the role of the chief communications officer (CCO). CEOs increasingly are relying on CCOs not just for occasional counsel and advice, but also as key leaders and contributors playing a critical role alongside other C-Suite members in creating and implementing company-wide strategy.