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This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

Experts from the PR industry share tips with PRNEWS on how to make the best of the first week of 2024 after the holiday break.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.

PRNEWS received word of our dear friend and colleague, Mark Weiner’s, passing earlier this week. Tina McCorkindale, president and CEO of the Institute for Public Relations, worked closely with Mark, and graciously offered this tribute celebrating his life.

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

While AI promises productivity gains, we can’t forget about quality control.