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Breaking Into a New Industry: 6 PR Strategies for Success

December 5th, 2024 by

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.

Looking in the Mirror: When Client Issues Are the PR Pro’s Fault

October 27th, 2024 by

Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.

Mortimer "Morty" Matz, turned 100 years old and shared his 75-years worth of PR lessons.

New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved

October 21st, 2024 by

Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.

Fraud Alert: How to Silence Your Inner Imposter

October 13th, 2024 by

Characterized by persistent feelings of inadequacy, fraud or self-doubt when it comes to one’s successes and accomplishments, imposter syndrome is often associated with high-performing individuals.

2024 PRNEWS Platinum Awards Winners Unveiled

October 9th, 2024 by

The PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers’ Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.

Ad Council group panel included Michelle Hillman, Chief Campaign Development Officer, The Ad Council, Cindy Gallop, Founder & CEO, MakeLoveNotPorn, Shannon Washington, Global Chief Creative Officer, Gotham, PJ Pereira, C-Founder & Creative Chairman, Pereira O’Dell and Rafa Rizuto, Chief Creative Officer, North America, Ogilvy.

Creative Minds Working Together Enhance Social Impact Communications

October 8th, 2024 by

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

man makes career change to public relations, receives applause at meeting

Three Ways to Know if PR is the Right Career for You

October 7th, 2024 by

If you possess transferable skills, can confidently adapt to new situations, and are looking for a dynamic new career path, you’ll have everything you need to get started on a successful transition to PR.

Headshot of Laura Bremer

[VIDEO] PRNEWS Live Discusses Mental Health Advocacy for Employees

September 26th, 2024 by

In recognition of National Suicide Prevention Month PRNEWS and Laura Bremer, President-U.S. at Citizen Relations, discussed the agency’s evolution to take people-first culture to the next level, with mental health advocacy as a key component.

Snckers Satisfortunes NFL football team branded candy bar

PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings

September 5th, 2024 by

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

5 Ways to Level Up PR Internship Programs

September 5th, 2024 by

In the public relations industry, where strategic communication and media relations are more than classroom concepts, internships allow students to immerse themselves in real-world campaigns, build a portfolio of successful projects, and hone their skills through mentorship and client interactions. Here are five ways to level up your PR internship programs this fall.