Work Life

Whether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.

Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.

A veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.

Technology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.

Sometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.

Before the pandemic, ‘doing more with less’ was a popular refrain of PR pros. Now, it seems ubiquitous. As we prepare for PRNEWS’ free webinar, How to do More with Less: A Holistic Approach to PR,” next month, we decided to look for tips and tactics to help the PR army of one working from home. Or from your pet’s home.

In the latest article in our collaborative series with the Institute for PR about lessons earned , Barbara Bates, global CEO of Hotwire, discusses a lesson she learned years ago. While many PR pros consider rival agencies the competition, there’s value in industrywide collaboration. Bates writes that knowledge sharing has helped her many times over the years.

PRNEWS often reports on the best practices of communicators and PR professionals, but rarely do we acknowledge the mistakes that make or break a career. We reached out to the wider public relations community to create a list of the seven deadly sins of PR. Committing one or many of these atrocities could end a career or at the very least, take it in the wrong direction.

Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.