Social Media & SEO

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued

It is said there are two sides to every story. Similarly the internet and social media platforms have their pros and cons, although the net’s bad characteristics often receive the dominant share of attention. 2018 might mark a consensus around a new code of conduct for social media as several breaking stories seem to demonstrate.

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side… Continued

As the year ends with this edition of PR News , we begin the first of three data installments provided exclusively to us by data partner Shareablee. In this first edition Shareablee provides the most-engaged B2B brands during 11 months of the year with Facebook, Twitter and Instagram.

Starting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm by boosting engagement to gain more organic reach. But the platform is taking action in response to widespread complaints, likely forcing some brands to rethink their approach.

When it comes to holiday tweets, should brands play naughty or nice? Netflix’s snarky tweet, calling out fans of its program “A Christmas Prince,” begged the question. In a statement to PR News, Netflix wrote: “The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”

Communicators assume social media and influencers are influential to some degree on peoples’ decisions. The more important questions: How influential are they? Which demographic groups are influenced most? And do people value the advice of influencers and what they see on social media equally across the board? In other words are there particular sectors where social media content and influencers’ advice carries the most weight? A new report attempts to answer some of those questions.

Launching Dec. 4 on iOS in the U.S., Messenger Kids is focused on kids 13 and under who want a fun way to communicate with friends or family. The number one concern, of course, is privacy and safety, and Facebook has done its research to ensure that this app will address everything parents are worried about.

With U.S. consumers spending up to 5 hours daily on mobile devices, social media usage patterns are a goldmine for marketers. Yet social media alone is not enough. Shoppers are more than their mobile Facebook or Twitter profiles. Other sources should be added to social media data, our author argues and provides 3 easy steps to augment consumer insights to create more data-driven, research-backed campaigns.

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued