Social Media & SEO

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued

Search engine optimization is a necessary skill for any communicator who wants to earn a spot on page one of Google search, but it’s often less of a cross-organizational best practice and instead siloed into a niche function. Because of this, certain content decisions might be cause for rethinking your organization’s SEO strategy. And influencer marketing is one of those cases.

We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.

As of Oct. 2018, Redditis the fifth most popular website in the United States, with a total worldwide monthly user base of more than 330 million people. So, it’s not hard to see why Reddit is known as “The Front Page of the Internet.” The quality of conversation on Reddit and the aversion to promotional content actually makes it a fantastic tool for social marketers to know what’s happening in regard to your brand and the industry at large.

Your strategy for getting that copy to the top of the newsfeed only works until it doesn’t, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will always be a highly valued skill on social. We caught up with Devon Harris, brand strategist at Twitter, to learn about some new and evergreen strategies for making sure your brand copy reaches—and resonates—with as many people as possible.

It’s still tough for some American communicators to tell just what all of this means for us, at least until we start to see some consequences from GDPR’s enforcement. Those consequences will arrive by end of year in the form of sanctions, though, according to European Data Protection Supervisor Giovanni Buttarelli.

Google has announced it will be shutting down its seven-year-old social network Google+ for consumers. And while those that swear by Instagram and Snapchat are unlikely to miss the struggling platform, Google+ did get a few things right in terms of communications offerings. Here are three Google+ features that communicators might miss—and some suggestions on how to find those offerings elsewhere.

With Americans set to spend $9 billion on Halloween this year, it could be a good time for brands to bewitch their fan with creative and spooky communication, argues LDWW director David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.

It was temporary relief that Facebook’s largest data breach to date occurred in the midst of non-stop coverage of the Judge Brett Kavanaugh brouhaha. Still, the incident and a story in The Washington Post point to serious issues for Facebook as it attempts to monitor its gargantuan site.

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.