After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Social Media & SEO
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Tip Sheet: The United States of Europe? Think Again
May 23rd, 2011 by Jonathan BloomAlthough we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.
Twitter Watch: Followers of Best Workplaces
May 16th, 2011 by PRNEWSSince the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.
Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?
May 16th, 2011 by PRNEWSâ–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued
Tip Sheet: Content, Deep Engagement Drive B2B Comms
May 9th, 2011 by PRNEWSIn this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially
May 9th, 2011 by PRNEWSâ–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued
Charting the Industry: Social Media: Time is Not on Your Side
May 9th, 2011 by PRNEWSIt’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.
No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR
May 9th, 2011 by PRNEWSWith more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.
PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake
May 9th, 2011 by PRNEWSPR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.