Social Media & SEO

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.