Social Media & SEO

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.