Social Media & SEO

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

Winner: Phil Zimmerman Senior Publicist, Jeopardy!/CBS Television Distribution Answer: This man vs. machine TV event became one of Jeopardy!’s most publicized events in its 27-year history. Question: What is Jeopardy! The IBM Challenge. Phil Zimmerman’s… Continued

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."