Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.
Social Media & SEO
Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much
March 4th, 2013 by Scott Van CampThe UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.
To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt
March 4th, 2013 by Scott Van CampIn this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.
9 Ways That PR Pros Can Capitalize on Infographics
March 4th, 2013 by Bill MiltenbergKarl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
5 Tips from the PR News Digital PR Summit
February 27th, 2013 by Scott Van CampCommunicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.
Social-Media Users Conflicted Over Brands Listening In
February 25th, 2013 by Scott Van CampThe public appears to want it both ways when it comes to brands listening in on its social conversations.
NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs
February 25th, 2013 by Bill MiltenbergA horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.
You’ve Been Hacked: What’s Your Company’s Comms Plan?
February 22nd, 2013 by Bill MiltenbergIn light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.
Pending Change for Pinterest: What’s in it for Public Relations Pros?
February 21st, 2013 by Bill MiltenbergPinterest is certainly open for business, and has just raised $200 million in funding.
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergNestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.