Social Media & SEO

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.