Social Media & SEO

Winner: APCO Worldwide – Shot@Life Campaign As part of the United Nations’ Shot@Life Campaign to decrease vaccine-preventable childhood deaths worldwide and give children “a shot” at a healthy life, partner APCO Worldwide designed and developed… Continued

  Winner: Walmart – Walmart Green Room: Creating a Sustainable Conversation For years Walmart has tried to show its customers and the media that it has been serious about sustainability and protecting the environment, and… Continued

  Co-Winner: San Diego Gas & Electric – The calm AFTER the storm To prepare for an unexpected emergency, San Diego Gas & Electric holds at least four crisis exercises a year, which involve the… Continued

Co-Winner: Taco Bell Taco Bell went back to its roots to find inspiration for a new tagline and engagement program. While the taco has yet to best the hamburger or slice of pizza as a… Continued

Co-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued

Winner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

With the demand for data scientists high, PR pros must think about how to leverage Big Data.