Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
Social Media & SEO
Hertz Links PR and Customer Service As Social Channels Grow
May 13th, 2013 by PRNEWSLast summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
4 Ways to Manage a Celebrity Tantrum on Twitter
May 6th, 2013 by Steve GoldsteinRainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction
May 6th, 2013 by PRNEWSForbes recently released data from its 2013 Most Reputable U.S. Companies report.
Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging
May 6th, 2013 by PRNEWSHe added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued
3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime
April 30th, 2013 by Matthew SchwartzTake advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.