Social Media & SEO

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature.

For this week’s video pick, PR News chose “Bodyform Responds :: The Truth.” In the spot, Maxipad’s fictional CEO Caroline Williams addresses a man named Richard Neill who penned a tongue-in-cheek Facebook rant decrying the brand’s false depiction of a woman’s “wonderful time of the month.”

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued

Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram.

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company.