Social Media & SEO

In order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign.

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.

“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued

Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.

Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus.

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.