Social Media & SEO

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer… Continued

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service?

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today.

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families.

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.

In abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?