Social Media & SEO

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.

They say a picture is worth a thousand words. Used correctly, photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter.

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product.