The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.
Social Media & SEO
The 10 Tough Questions to Ask Yourself Now
November 4th, 2013 by Diane Schwartz“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued
High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?
November 4th, 2013 by PRNEWSCan Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
How To Spending on Social a Long, Hard Slog
November 4th, 2013 by PRNEWSDespite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus.
Virgin America Spins Drab Safety Information into Dynamic Brand Content
October 31st, 2013 by Caysey WeltonVirgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.
6 Tips for Visual Storytelling Mastery
October 29th, 2013 by Steve GoldsteinThe story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.
On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand
October 28th, 2013 by PRNEWSAt this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.
Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents
October 28th, 2013 by PRNEWSThe U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.
4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling
October 24th, 2013 by Steve GoldsteinWith recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting,… Continued