In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big SociallyMay 9th, 2011 by PR News
â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued
It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.
With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.
PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content ConsumedMay 2nd, 2011 by PR News
â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.
Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder ValueApril 18th, 2011 by PR News
â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350… Continued
In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.