Social Media & SEO

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge.

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank.

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

Leaders in social media for internal communications may offer useful lessons for the rest of us.