PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.
Social Media & SEO
4 Tips to Measure the Success of Your Content Strategy
November 18th, 2013 by Richard BrownellEstablishing built-in metrics to measure the performance of a content strategy is key to its success.
With Twitter a Public Company Will PR Start to Ramp Up Investments?
November 18th, 2013 by PRNEWSLess than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from
Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)
November 18th, 2013 by PRNEWSThere were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study.
PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club
November 15th, 2013 by Steve GoldsteinPR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.
What Makes a Story Go Viral
November 14th, 2013 by Richard BrownellThis is what it takes to create the story that goes viral on social media.
When to Apologize
November 11th, 2013 by Tony SilberAs I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued
SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On
November 11th, 2013 by PRNEWSMore than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing.
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettIn the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
How To Shed Light on Complex Stories
November 11th, 2013 by Lori RubinsonOn a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.