For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.
Social Media & SEO
Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust
March 11th, 2014 by10 Must-Know Tips for Getting the Message Out on Twitter
March 10th, 2014 by Richard BrownellBe sure you are getting the most out of Twitter by embracing these key tips.
Top 10 SXSW Hashtags PR Pros Should Follow
March 6th, 2014 by Richard BrownellYou’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.
Stop Checking Social Media and Read This Article
March 5th, 2014 by Steve GoldsteinWe asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.
Why is #NationalPancakeDay Trending on Twitter?
March 4th, 2014 byOn Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.
5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media
March 3rd, 2014 by Tony SilberOver the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People… Continued
Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did
March 3rd, 2014 byIn a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.
4 Tips for Improving Brand Outreach on Google
March 3rd, 2014 by Richard BrownellHere are some methods you can employ to enhance your messaging and grow your audience on Google.
Switching Channels: Social Media First Model Starting to Accelerate
March 3rd, 2014 by PRNEWSAs social media platforms move to the epicenter of marketing communications, brands and organizations of all stripes are starting to ramp up the amount of content and messaging catering to social channels.
Managing PR for Tourism Clients When Natural Disasters Strike
March 3rd, 2014 by Agatha CapacchioneOngoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.