YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?
Social Media & SEO
Case Study: Military Nonprofit Rallies the Troops to Turn the Tide
June 23rd, 2014 by PRNEWSThe Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.
5 Reasons Why Google+ Matters to Brand Communicators
June 20th, 2014 by Steve GoldsteinTrevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.
4 Tips for Getting the Most Out of Your Content on YouTube
June 20th, 2014 byDeveloping a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant.
Twitter Adds Support for Animated GIFs in Tweets
June 19th, 2014 byGIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web.
PR Insider: At the Intersection of PR and Fiction
June 19th, 2014 by Linda RancourtHere’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.
3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat
June 19th, 2014 by Richard BrownellFacebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.
How to Cut Through the Clutter on Google
June 17th, 2014 by Matthew SchwartzSure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.
Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech
June 13th, 2014 byAt PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how… Continued
Facebook to Improve Targeted Ads by Tracking More of Your Online Movements
June 13th, 2014 byOn Thursday, Facebook announced that it will expand its data collection and make it more transparent.