Social Media & SEO

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service… Continued

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up… Continued

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.