Social Media & SEO

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers.

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content.

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.