Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks… Continued
Social Media & SEO
Social Media Icon Awards: Twitter | Social Good Campaign
June 2nd, 2014 by Chris SeymourWinner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and… Continued
Social Media Icon Awards: YouTube | PR Campaign
June 2nd, 2014 by Chris SeymourWinner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a… Continued
Social Media Icon Awards: Twitter | Marketing Campaign
June 2nd, 2014 by Chris SeymourWinner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s… Continued
Social Media Icon Awards: Twitter | Promoted Tweet Campaign
June 2nd, 2014 by Chris SeymourWinner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had… Continued
Social Media Icon Awards: Twitter | PR Campaign
June 2nd, 2014 by Chris SeymourWinner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with… Continued
Social Media Icon Awards: Twitter | Crisis Management Campaign
June 2nd, 2014 by Chris SeymourWinner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued
Social Media Icon Awards: Twitter | Best Use of Hashtags
June 2nd, 2014 by Chris SeymourWinner: USO – #USOmoments The USO launched a massive brand campaign on Veterans Day 2013 dubbed “Every Moment Counts.” The goal was to raise awareness of the general American public to the everyday moments often… Continued
Social Media Icon Awards: Twitter | Best Tweet Content
June 2nd, 2014 by Chris SeymourWinner: Proof Integrated Communications and the Nevada Commission on Tourism – Travel Nevada’s Twitter Outreach The Nevada Commission on Tourism (NCOT) set out to reposition its consumer-facing brand, Travel Nevada, to better highlight Nevada as… Continued
Social Media Icon Awards: Technology | Service
June 2nd, 2014 by Chris SeymourWinner: SocialChorus – Advocate Marketing SocialChorus’ Advocate Marketing Strategists create and optimize client programs while providing brands and advocates with personable and efficient experiences through their expertise and ongoing Advocate Marketing program management. SocialChorus Advocate… Continued