Social Media & SEO

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples.

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers.

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content.