Social Media & SEO

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform.

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

Forget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.