Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.
Social Media & SEO
Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending
August 3rd, 2015 by PRNEWSWith Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
4 Ways to Improve Your Social Media Reporting and Measurement Process
August 3rd, 2015 by BY Mike Samec, director of digital strategy, gibbs & soell business communicationsFace it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued
55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor
July 30th, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
4 Steps to a Winning Social Media Narrative
July 27th, 2015 by PRNEWSMost PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset.
How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets
July 27th, 2015 by PR NewsSocial media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.
Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
July 27th, 2015 by PRNEWSA picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.
Which Big Brands Are the Best Strategic Storytellers? [Infographic]
July 23rd, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued