Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.
Social Media & SEO
The Week in PR—April 20 – April 24, 2015
April 27th, 2015 by PRNEWSBracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.
Take Twitter Analytics Into Account
April 27th, 2015 by Lisa ZoneTwitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.
How to Create Visual Content People Actually Want to Look at [Infographic]
April 24th, 2015 by Brian GreeneIn an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it.
PR Insider: Making Facebook Work for PR
April 23rd, 2015 by Shawn WoodPR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.
What Facebook’s Latest News Feed Changes Mean for PR Pros
April 22nd, 2015 by Matthew SchwartzFor brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.
4 Inducted Into PR News’ Measurement Hall of Fame
April 20th, 2015 by Steve GoldsteinPR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.
What It Takes to Succeed on YouTube [Infographic]
April 15th, 2015 by Brian GreeneTo stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.
The Game of Thrones of Social Media
April 14th, 2015 by Richard BrownellAs with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.
4 Tips for Brand Blogging
April 13th, 2015 by Matthew SchwartzThese days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.