Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.
Social Media & SEO
Go Beyond Social Media to Get Your Point Across
September 28th, 2015 by Andrew Blum, AJB Communications5 Mantras to Adopt for Proactive Media Relations
September 28th, 2015 by Myra Oppel, REGIONAL COMMUNICATIONS VP, PEPCO HOLDINGS INC.5 tips for proactive media relations.
5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram
September 28th, 2015 by CHARLENE MACIELAG, GLOBAL SERVICES MEDIA TEAM, FEDEX SERVICES5 tips from FedEx about using Instagram to tell brand stories.
8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics
September 28th, 2015 by Matt Cooper, CEO, VisuallyAsk any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA
The Week in PR
September 28th, 2015 by PRNEWSFormer Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following
September 25th, 2015 by Mark RenfreeEven for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.
3 Tools and Techniques to Prove the Value of Social Media
September 24th, 2015 by Laura HamptonOne of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.
What to Do When the Pope Plugs Your Brand? Stay the Course
September 24th, 2015 by Steve GoldsteinPope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.
Corporate Cyber Shaming Survival Guide
September 23rd, 2015 by Chris JonesRegardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.
This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email
September 22nd, 2015 by Steve Goldstein“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.