Reputation

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.

Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

Join Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image,” for a discussion on PR’s problem with its own PR.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.