Reputation

McDonald's golden arches sign with a now hiring message below

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary

July 10th, 2025 by

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Dum-Dums Doubles Down on Use of Artificial Dyes

July 1st, 2025 by

Spangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

New York State Assemblymember Zohran Mamdani speaks in a Malikah's Iftar Ramadan event at the Museum of the Moving Image on March 07, 2025 in the Queens Borough of New York City.

A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass

June 25th, 2025 by

Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign… Continued

Ben Finzel and Kati Murphy headshots for PRNEWS Live

PRNEWS Live: Where’s the Pride for Pride?

June 25th, 2025 by

This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year. 

Q&A: AI, Disinformation and Brand Perception with Cyabra

June 23rd, 2025 by

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. 

AI, Agents and Brand Reputation title card

How to Measure Brand Reputation in the Age of AI Search

June 16th, 2025 by

Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.

Terry Moran Interviews Donald Trump at the Oval Office

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan

June 12th, 2025 by

This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

Wilson, the volleyball from Cast Away movie in new campaign about ocean waste and microplastics

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches

June 5th, 2025 by

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

Victoria's Secret outage message

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts

May 29th, 2025 by

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

Lauren Sum and Oriel Voegele of Hachette Book Publishing

PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership

May 28th, 2025 by

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).