This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
Reputation


Dum-Dums Doubles Down on Use of Artificial Dyes
July 1st, 2025 by Hinda MitchellSpangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
June 25th, 2025 by Selina Rashid KhanZohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign… Continued

PRNEWS Live: Where’s the Pride for Pride?
June 25th, 2025 by Nicole SchumanThis discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.

Q&A: AI, Disinformation and Brand Perception with Cyabra
June 23rd, 2025 by Nicole SchumanQuestions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.

How to Measure Brand Reputation in the Age of AI Search
June 16th, 2025 by Nicole SchumanBrian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
June 5th, 2025 by Nicole SchumanThis week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
May 29th, 2025 by Nicole SchumanThis week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership
May 28th, 2025 by Nicole SchumanPRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).