Winner: Lt. Jeff Hallock, Public Information Officer, Orange County Sheriff’s Department Lt. Jeff Hallock, PIO for the Orange County Sheriff’s Department, handled the crisis communications and media relations around a January 22, 2016 jail escape… Continued
PR Insiders
2016 PR People Awards: PR Team Leader of the Year
December 6th, 2016 by Chris SeymourWinner: Trisha Cardoso, Executive Vice President, Corporate Communications, Showtime Networks, Inc. Trisha Cardoso is responsible for the strategic planning and execution of all global public and media relations initiatives for Showtime. These efforts are designed… Continued
Why Your PR Budget Needs to Include PR Analytics
December 5th, 2016 by Susan Sweenie, SeeDepth Inc.The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.
Crisis PR and Media Panel: Lessons From Roger Ailes, Martin Shkreli and Other High-Profile Cases
December 2nd, 2016 by Andrew Blum, AJB CommunicationsWhat do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
Cowan, Kerins, Mathias, Silimeo, Stoddard to Be Inducted Into PR News’ Hall of Fame
November 30th, 2016 by Steve GoldsteinEach December at its Winter Awards luncheon at the National Press Club in Washington, D.C., PR News inducts into its Hall of Fame PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play. They’ve poured much talent and many years into the PR discipline, teaching by example.
6 Reasons for B2B Companies to be Thankful for PR
November 23rd, 2016 by Meredith Yates, the Bradford GroupAs we prepare to celebrate Thanksgiving, the quintessential holiday of gratitude, it’s only appropriate to appreciate the facets of marketing that make great B2B companies visible and known to key demographics. So before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.
CSR: The Biggest Corporate Protector of the 21st Century
November 21st, 2016 by Karla Jo Helms, JoTo PRIn my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).
2016 PR People Award Finalists Announced by PR News
November 18th, 2016 by Steve GoldsteinThe stalwart, indefatigable souls behind the best PR and marketing campaigns of the past tumultuous, media-saturated year will get the glory they deserve at PR News’ Dec. 6 Winter Awards luncheon at the historic National Press Club in Washington, D.C. At the luncheon PR News will announce the winners of its 2016 PR People Awards.
4 Ways to Master B2B Social Selling
November 14th, 2016 by Jamie Izaks, All Points Public RelationsStatistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your brand.
Why a Podcast Could Be Your Brand’s BFF
November 11th, 2016 by Steve Orr, Steve Orr MediaAbout one-fifth of Americans have listened to a podcast in the last month, more than double the number in 2008. That amounts to roughly 57 million people. Nielsen plans to measure podcast listenership starting next year, a move that will give advertisers stronger evidence their spots are being heard.