PR Insiders


What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)

January 27th, 2012 by

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top …

How to Lift Your Personal Brand Sky High

January 26th, 2012 by

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of…

It’s Time for a PR Industry Debate; Here are the Topics

January 24th, 2012 by

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Bro…

Top 10 Most Reputable Companies-With a Twist

January 20th, 2012 by

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online…

Paula Deen and the Odor of Inauthenticity

January 19th, 2012 by

Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr…

Cruise Ship Crisis: What the PR Industry Should Be Talking About

January 17th, 2012 by

After the partial-sinking of the Italian cruise ship Costa Concordia last Friday off the Tuscany coast resulting in at least 11 deaths and dozens still missing, the media coverage has been a balance of soft stories (one couple took the cruise instead o…