PR Insiders

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions.

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential… Continued

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current… Continued

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business… Continued

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the… Continued

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The… Continued

As part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving… Continued